Mid-Year Review: 2013-2014: The Year to THRIVE

Posted by smpsarizona on April 02, 2014
Organizations / No Comments

The Year To THRIVE

Advocate, Educate, and Connect to THRIVE!

Greetings SMPS Arizona!

We are already half way through our annual calendar and fresh off of our mid-year leadership retreat; so I thought it was time to give everyone an update on the organization. In my kick-off Letter from the President, I laid out our strategic plan and the major goals this leadership team wanted to accomplish. Well, I am here to tell you we have already achieved many of these goals! Your leadership team has worked incredibly hard to provide you all with the following:


  • Salary Survey, completed and sent to membership.
  • SWRC Scholarship.
  • Inaugural Arizona Marketing Awards are in progress, with Gala set for April 3rd.
  • Social media and blog are being used for individual and firm promotion.


  • Established two distinct programming tracks: one for Business Development and another for Marketing. These programs are selling out due to their popularity. Did you know we offer:

    ¤   Low cost software training
    ¤   Mentoring program
    ¤   AEC Bootcamp
    ¤   CRM Users Group
    ¤   Marketing Council to sharpen your skills
    ¤   Monthly client-driven programs to further your business development efforts


  • We improved email marketing, hope you have seen the difference!
  • Increased usage of MySMPS to help foster connections and provide resources.
  • Holiday Mixer / Fundraiser for Maggie’s Place.
  • National President Brad Thurman, and 2013 Chapter President of the Year, Kate Mullaney spoke at our mid-year retreat.


  • We have provided extended outreach to new members.
  • We rebranded the chapter and revamped how messages are communicated.

So, what’s left you ask? So much more!

♦  We will be awarding another Build Business Scholarship in April.
♦  The Vendor Fair is back in June.
♦  The National SMPS Board will be here in June for a meet and greet.
♦  Brand new, user-friendly website coming soon.
♦  Opportunities for you to promote yourself and your firms through the blog/social media.

But now that I have regaled you with what SMPS has provided over the past 6 months, it is time for me to ask something of you…. Get Involved.

If you are not actively engaged within the organization you are losing out on its #1 benefit, the network of amazing people willing to share their experiences and skills with you. We have 16 different committees looking for new people to help us provide all of the offerings listed above, as well as a regional conference we are hosting February 2015. Not sure where you fit in? Call me. Email me. After 14 years of being a part of this great organization, and working within almost every committee we have, I can provide you some insight on what might be a good fit and connect you with the folks you need to know.

To the SMPS Arizona Leadership Team, I thank you from the bottom of my heart for all of the hard work you have put forth these past few months. The entire membership owes you a standing ovation.


Deirdre Booth, CPSM – SMPS Arizona President
TankGirl Marketing

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February 14th Marketing Council Wrap-Up: Creating Award Submittals That Win

Posted by smpsarizona on February 18, 2014
Awards, Construction, Design, Engineering, Marketing/PR, Organizations / No Comments
Peter Madrid Communications Specialist Cushman and Wakefield of Arizona, Inc.

Peter Madrid
Communications Specialist
Cushman and Wakefield of Arizona, Inc.




When it comes to creating award-winning submittals, those three elements are crucial and could make all the difference in the world.

That was the message delivered at the SMPS Arizona February Marketing Council Friday morning event at Adolfson & Peterson’s Tempe office by Peter Madrid, Communications Specialist for Cushman & Wakefield of Arizona.

Peter spent three years as editor of Arizona Commercial Real Estate (AZRE) magazine and was an integral part of the submittal and judging process for the RED Awards. In his current role, he is now charged with compiling award submittals for both RED Awards and Best of NAIOP. He has straddled both sides of the fence, so to speak.

Among the highlights of which Peter spoke:

>> Community: It is imperative that submittal narratives make mention of how each project impacts the community in which they reside. We in the industry see a new community center in terms of its design, engineering and construction. An underserved neighborhood sees it as a community meeting place; a safe after-school alternative for the children; a place to learn a new skill; etc.

>> Culture: Just as a sense of community is important, so is a sense of culture. Peter mentioned that some projects, namely those built on Native American land, take on an even bigger role for the people whom they serve. Narratives should be written in such a way that they reflect this importance as well.

>> Collaboration: This could also easily be called communication, Peter said. The entities involved – developer, architect, engineer, general contractor, etc. – will all most certainly submit a nomination packet for a specific project. Getting the marketing departments to work together on the submittal can be as challenging as the architect and GC working together on the actual project. But it can be done – through strong communication.

Other pointers Peter shared: Follow instructions to the letter. If the submittal asks for images on a CD, don’t send prints. Meet the contest deadline, don’t ask for an extension. And remember, it’s never too early to start gathering info for next year’s competitions.

On the night of the show, make sure the person who accepts the award thanks everyone involved – most importantly the marketing team.

Peter Madrid, Communications Specialist, Cushman and Wakefield of Arizona


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CANSTRUCTION® 2012 Aims to Fight Hunger as it Moves To Phoenix Convention Center

Posted by Kimberly Mickelson on March 15, 2012
Event, Marketing/PR / No Comments

6th Annual Event Begins on Saturday, March 31 Using Thousands of Cans to Fill Emergency Food Boxes at St. Mary’s Food Bank Alliance

Competing teams of architectural, engineering and construction firms will both showcase their talents and feed the hungry when the CANstruction® 2012 competition and judging takes place March 31 through April 7 at its new home, the Phoenix Convention Center’s West Building (1003 N. 3rd Street).

Now in its sixth year, the CANstruction competition will again benefit St. Mary’s Food Bank Alliance and will be hosted by The Society for Marketing Professional Services (SMPS), Arizona chapter, under the auspices of the Society for Design Administration (SDA). The event has become one of the largest single-event donations for the Food Bank, with more than 56,000 cans used to construct incredibly imaginative designs last year, with all the non-perishable items used earmarked to help fill the more than 300,000 Emergency Food Boxes St. Mary’s distributes into the community annually.

The teams, which will include high school and college-aged design students working alongside some of the professional firms have 12 hours to build their structures on the morning of Saturday, March 31 at the convention center. The completed structures will be on display for the public to see beginning March 31 and continuing through Friday April 6.  During the exhibition, the public may cast their vote for the AIA Phoenix Metro People’s Choice Award and donate canned food to food drive boxes positioned around the exhibits.

Other awards will be given for Best Use of Labels, Best Meal, Structural Ingenuity and Jurors’ Favorite by a panel of judges. Winning teams will be publicly honored at an Awards & Networking Mixer on Tuesday, April 3. Winners from local competitions around the nation will compete in the national Canstruction competition through a slideshow photography submission.

“CANstruction is a unique way to raise awareness and non-perishable items for the Food Bank,” said Terry Shannon, the St. Mary’s Food Bank Alliance President and CEO. “We are excited to be involved in the event for the sixth year and, as always, are very curious to see what kind of incredible structures will be created by these innovative minds.”





ABOUT ST. MARY’S FOOD BANK ALLIANCE: Now in its 45th year of operation, the world’s first food bank is a non-sectarian, nonprofit organization that alleviates hunger by efficiently gathering and distributing food to 500 agencies that serve the hungry.  Serving two-thirds of Arizona’s 15 counties, the organization is a member of Feeding America, the national network of food banks, and is committed to volunteerism, building community relationships, and improving the quality of life for Arizonans in need. Last year, the Food Bank distributed more than 74 million pounds of food to families and individuals, provided enough food for 275,000 meals every day, and garnered more than 310,000 volunteer service hours. Web site: Phone: 602-242-FOOD.

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AZRE Honors Arizona’s Top Projects, Top Brokers at 7th Annual RED Awards

Posted by Kimberly Mickelson on March 02, 2012
Awards, Construction, Design, Event / No Comments

AZRE: Arizona Commercial Real Estate Magazine held its 7th Annual RED (Real Estate and Development) Awards last night to recognize the biggest, best and most notable commercial real estate projects and transactions of 2011. The winners and honorable mentions were selected from a record 116 nominations received in 12 project categories and individual and team broker categories.

The ceremony was held at the Arizona Biltmore in Phoenix, and was sponsored by APS Solutions For Business; Squire Sanders; and CBIZ and Mayer Hoffman McCann P.C.

The winners:

Best Education Project: Grand Canyon University Arena

Best Hospitality Project: Westin Downtown Phoenix

Best Industrial Project: Dunn-Edwards Phoenix

Best Healthcare Project: Phoenix Children’s Hospital

Best Multi-Family Project: Devine Legacy on Central

Best Office Project: Fountainhead Office Plaza

Best Public Project: Virginia G. Piper Sports & Fitness Center for Persons with Disabilities

Best Redevelopment Project: Adelante Healthcare Surprise

Best Retail Project: iPic Theater/Tanzy/Salt

Most Challenging Project: Salt River Fields at Talking Stick

Most Sustainable Project: DPR Construction Phoenix Headquarters

Best Tenant Improvement Project: Limelight Networks

Merit Award: Healthcare OASIS Hospital

Merit Award: Education P.L. Julian Elementary School

Developer of the Year: Banner Healthcare

Architect of the Year: DAVIS

General Contractor of the Year: Kitchell

Broker: Leasing -  Jay Hoselton, Cushman & Wakefield

Broker: Sales -  Ken Elmer, Commercial Properties Inc.

Brokerage Team: Leasing -  Bo Mills and Mark Detmer Cushman & Wakefield

Brokerage Team: Sales – Tyler Anderson and Sean Cunningham CBRE

Honorable Mention

Education: NAU Health & Learning Center

Healthcare: Banner MD Anderson Cancer Center

Hospitality: Casino Del Sol Hotel Convention Center and Parking Structure Expansion

Industrial: Crescent Crown Distribution

Most Challenging: Arizona Science Center Phase III Remodification

Multi-Family: Phoenix Towers Terrace

Office: UniSource Energy Corporate Office

Public: Maricopa County Downtown Court Tower

Redevelopment: The Q Building at Paradise Valley Community College

Retail: American Sports Complex-Retail Center

Most Sustainable: Phoenix Children’s Hospital

Tenant Improvement: Gap Fulfillment Center

About Arizona Commercial Real Estate Magazine (AZRE):

AZRE Magazine is published bi-monthly by AZ Big Media and has a circulation of 25,000 per issue. AZ Big Media publishes Arizona Business Magazine, Scottsdale Living  Magazine, Ranking Arizona, Experience Arizona, People To Know and Play Ball. It also hosts the Scottsdale Super Expo, Women’s Super Expo and  Home & Life Super Expo. AZ Big Media runs the Home & Design Idea Center in Scottsdale.

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Phoenix Canstruction 2011 Winners

Posted by Kimberly Mickelson on March 09, 2011
Awards, Event, Organizations / 2 Comments

March 8th was the 2011 Phoenix Canstruction Awards Gala held at Red Development in CityScape.  The winners are…

Juror's Favorite

Juror’s Favorite – It’s Time – We Can End Hunger by Arrington Watkins Architects / Dibble Engineering / Paragon Structural Engineers / LSW Engineering / Gilbane Building Company

Honorable Mention

Honorable Mention: DESPICABLE Meals, No More! By FoRM Design Studio / Ryan Companies / Kendle Design Collaborative/ JRC Design/ JLC Consulting

Honorable Mention

Honorable Mention: The Stagecoach Journey – A Mission to End Hunger by DWL Architects + Planners / Mortenson Construction

Best Meal

Best Meal: Hal the Hungry, Hungry Hippo by ULI Central Arizona Young Leaders Group

Best Structural Ingenuity

Best Structural Ingenuity: Take Hunger Off the Grid by SmithGroup / JJR|Floor / DPR Construction

Best Use of Labels

Best Use of Labels: The CANdidate for Change – is You by McCarthy Building Companies / Leo A Dal

Last but not least, other great entries and winners in our book for helping St. Mary’s Food Bank are…


CAN-u-copia by Lawrence Lake Interiors LLC / Loewen Design Group LLC / Sources + Design / Phoenix Architecture, Design & Planning, LLC

Step Up to the Plate

Step Up to the Plate by Gensler, Holder Construction and Corporate Interior Systems

Through Perseverance, We CAN Wear Down Hunger

Through Perseverance, We CAN Wear Down Hunger by Strand Associates / East Valley Academy

Bridging the Hunger Gap

Bridging the Hunger Gap by AECOM

The Most Important Meal of the Day

The Most Important Meal of the Day By Michael Baker Jr., Inc. / Felten Group, Inc.

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