Green

Local MPE Engineering Firm Earns First Ever LEED Platinum for Commercial Interiors

Posted by Kimberly Mickelson on December 08, 2011
Construction, Design, Green / No Comments

Founded in 1988, Energy Systems Design is a forward-thinking, pro-environment team of Mechanical, Plumbing and Electrical (MPE) Engineers committed to creative, sustainable engineering design.  They are proud to be known for their creative and technically innovative designs and dedication to providing unparalleled service and Owner advocacy. In November of 2011, ESD’s Corporate Office was awarded the first Platinum LEED-CI Certification in the State of Arizona.

Starting design in the late summer of 2010, there were many goals for their project, the main being to prove that existing buildings with average energy performance can be transformed to the most technologically advanced interior environments. Through their design, ESD was able to showcase the newest lighting and lighting controls, HVAC equipment and controls, and plumbing equipment and fixtures which highlight their expertise in the most efficient building systems design. Last but not least, they wanted to maintain a space that can be used as a teaching tool for the industry and community.

As MPE Engineers, it was ESD’s chance to create a design that exemplifies the company’s engineering ideals. Wanting to emphasize the company’s commitment to energy efficiency, the owner of Energy Systems Design, Mo Ardebili, purchased the 10,630 square-foot shell space at the Scottsdale Waterfront.  It is located within walking distance to many amenities and has access to the City buses and the Scottsdale Trolley System.  All of the employee parking is underground and they have bicycle parking as well as shower and changing facilities within their space. Each of these aspects reduces the urban heat island effect while encouraging employee carpooling and alternative transportation options.

The Project Architect for ESD’s Corporate Office was Simone Stover with DAVIS. The architectural elements incorporated into the space were essential to achieve Platinum Certification. Some of the interior walls were accented with reclaimed wood, the interior doors have an agrifiber core and the break room countertops are made of Paperstone, a 100% post-consumer recycled product. The carpets are NSF certified at gold level and the flooring tiles are made from rubber cork. Some accents and décor are made of recycled glass. Even the furniture, purchased from a local company in Tempe, Arizona, is re-conditioned; composed of about 70% recycled content. Due to conscious coordination on the part of the General Contractor, Tom Landon with Rubson Construction, ESD’s project was able to divert more than 70% of the construction waste from a landfill and fulfill all requirements for LEED documentation and implementation. Through the entire team’s design and construction efforts, they worked to be as sustainable as possible at every turn.

As with any existing space with aspirations to be LEED Platinum, there were challenges. The office is located on the second floor of a non-LEED certified building and ESD could not modify the windows or exterior of the building. The core restrooms fixtures were not low flow and would require modification; there were existing units on the roof that were not highly efficient, but yet were never used.

In order to make the space more efficient, ESD replaced the plumbing fixtures in the core restroom with new low-flow fixtures, they installed window shades on all windows and the 11 rooftop mechanical units were replaced with 7 new, high efficiency heat pumps. The existing units were then donated to a local School District to avoid being disposed of needlessly.

Using innovative design, ESD transformed the spaces where the four unnecessary lower-efficiency rooftop units once sat into custom skylights. These skylights were designed with integral dampers to relieve the excess air and heat from the office. They are centrally located above the main open office area which diffuses natural light throughout the space. There is displacement ventilation in the conference room and each office is equipped with variable flow diffusers that allow the occupant to change their own office temperature within a few degrees. The result is an office in which their employees enjoy coming to work; a comfortable setting that maximizes natural light and maintains optimal healthy environments for its occupants.

During construction there were also various obstacles. Rubson Construction and their sub-contractors had to work off-hours to avoid disturbing the existing retail tenants below the office.  Getting the mechanical units on and off the roof was challenging due tothe narrow roadways surrounding the building; therefore positioning a crane on the site was an interesting challenge. Finally, locating the receptacles for trash, sorting and collection on a site with very small open/available areas was also a challenge that was carefully overcome.

Energy efficient lighting was used throughout the office. LED, compact fluorescent and T8 lights were installed, as well as daylight and motion sensors. The interior private offices have glass walls, allowing natural light to filter in and provide views of the outside to every workstation and office.  The plumbing fixtures are all low-flow. The newly installed heat pump water heater draws in ambient heat from the surrounding air and transfers it back into the tank to heat the water. By doing this, it reduces the water heating expenses by roughly 60%. There is also a metering system to monitor energy use which interfaces with a TV display in the lobby to highlight real-time energy usage and equipment performance.

As the first and only LEED-CI Platinum office in Arizona, Energy Systems Design serves as an MPE engineering firm which values and demonstrates its commitment to the community and the environment. ESD continues to lead the industry in innovative sustainable design. They have been dedicated to providing creative design and sustainable solutions for their clients and for the preservation of natural resources for over two decades.

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Project News: Shepley Bulfinch to design Avondale Gastro Pub

Posted by Kimberly Mickelson on August 08, 2011
Design, Green, Marketing/PR / No Comments

Shepley Bulfinch, the architects responsible for Valley hotspots including the Windsor, Churn, Giant Coffee, and The Roosevelt, has been selected to design Double Cask, a restaurant, bar and market concept slated to open in Avondale, Arizona later this year. The project, a 5,700 square foot tenant improvement in a new building shell, is now in the design phase.

Double Cask is Shepley Bulfinch’s fifth hospitality project in the Valley over the past 48 months, a sign of continued confidence in the hospitality sector.

The new project is based on the idea of a European gastro pub, which combines a large bar area with high-end beer and quality bar food. The gastro pub concept arrived in the US in the early 2000s and started a trend in the hospitality industry in New York and other major cities. The main concept of the design for Double Cask is to create an environment reflecting the original pub idea combined with rich character and flavor represented through the choices of finishes and materials. From the patina in each selected material to the balance of mood lighting, this restaurant, bar, and cafe hopes to serve as the hottest neighborhood bar “that has always been there.”

Key features include rustic materials, filament lighting, market walls, multiple seating types, exposed kitchen, and flexible spaces. Large garage doors open to exterior patios for both café and restaurant.  A central feature of the exhibition kitchen is the wood burning pizza oven based on Italian neighborhood pizzerias.

The name “Double Cask” is a representation for the original way ale had been aged. It will be expressed in the materials of rich oak barrels that surround guests as they enter the “Double Cask” for a new and unique dining experience in Avondale.

About Shepley Bulfinch:

Shepley Bulfinch (www.shepleybulfinch.com) provides architecture, planning, and interior design services from its offices in Boston and Phoenix. Shepley Bulfinch is consistently ranked in the top 100 design firms in the US by Architectural Record, and among the country’s top 100 Green Design Firms.

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“Federal Training Grant for Green Job Sect Offers Opportunity to Arizona’s Unemployed”

Posted by Kimberly Mickelson on May 02, 2011
Green / No Comments

For Immediate Release

Phoenix, AZ –  Sonoran Sustainable Building Advisor Program (Sonoran SBAP) is providing fully funded, comprehensive training, thanks to a State Energy Sector Partnership grant received by the State.  The goal of the grant is to provide training and national certifications to help career seekers in the energy efficiency and renewable energy industries, which continue to grow, despite Arizona’s 9.5% unemployment rate.

Sonoran SBAP President, Leslie Lindo says, “We are thrilled with the opportunity to do our part in reviving the job market in Arizona.  There are many people interested in the field of sustainability that now, thanks to this grant, can have the knowledge and certification to obtain a new position, or take their career to the next level.”

Market statistics show accelerated growth in the energy and sustainability fields, with increased Federal and State green building mandates, increased consumer awareness surrounding energy costs and health impacts, and the drive for solar power use in buildings as municipal utilities work to comply with state-level renewable power standards (RPS) for 2015 and 2020.

The Sustainable Building Advisor (“SBA”) Program teaches participants how to apply the fundamental principles of sustainability. The course offers a hands-on approach to sustainability training that challenges students to recognize and understand problems, identify opportunities, and craft innovative solutions in the built environment. Scope includes global, regional, municipal, commercial, and residential perspectives. Course participants learn and apply best practices in sustainability sciences, moving beyond the LEED scoring framework. The SBA Program is recognized by the U.S. Green Building Council (USGBC) as a 400-level “mastery” course in sustainability.

The training will begin in June with 2 cohorts. One cohort is a 9 week accelerated session; the other cohort is a 9 month program. Applications are being accepted on a first come, first served basis until May 6 and can be found on-line at http://www.sonoransbap.com/TuitionAssistance-SESP_files/SoSBAP%20SESP%20Application.pdf. The funding is also available to those already employed, but seeking further training.

For more information on Sonoran SBAP: http://www.sonoransbap.com

Leslie Lindo – President
Sonoran Sustainable Builder Advisor Program
(623) 236-6465
leslie@sonoransbap.com

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ASUL to secure major contract for new building in Globe, AZ – Home 8833

Posted by Kimberly Mickelson on August 24, 2010
Design, Green / No Comments

ASUL Modular Prefab - Globe, AZI received the news about this home being built in Globe, Arizona by ASUL and wanted to share it with you all.  It seems that after ASUL showcased their new customizable housing system at the DWELL on Design in Los Angeles in June, they were contracted by the home-owners directly.

The home-owners were especially impressed with how ASUL’s system cut the design and construction costs allowing the project to go forward, as well as the adaptability to the given building site. 

“We are extremely excited to be in a position where we can allow clients to fulfill their dreams of building custom-homes,” stated Tim Russell, Founder and CEO of ASUL. He continued, “Our client is a therapist on the San Carlos Indian Reservation where she has dedicated herself to assisting others. Typically, she is not the type of client who could afford to hire an architect to create a custom home, which will adapt to the site and rural setting. Because of our unique process, ASUL is able to design and build the home of her dreams, to even include a roof-top garden above the garage. To experience her joy is rewarding for all of us at ASUL.” 

ASUL provides an alternative to the traditional design and construction process. Through its creation of an Adaptable Modular Prefab System, custom designed homes that respond to the site, reflect the lifestyle of the client, and respect the budget of the project are a more affordable option. With homes starting at $100 per foot, ASUL hopes to broaden the market for architecturally inspired homes.

Home 8833, a 1200 sft. structure on a multi- tired site, is designed in-house by ASUL, and ASUL will act as the General Contractor for the project.

The clients will start posting blogs about their experiences in late August 2010 and as the building process un-folds. The posts are intended to illicit discussions about the process of designing and building a custom home using the ASUL System. The posts will be on ASUL’s Facebook page where anyone can follow along or ask questions. Interested individuals can link to the Facebook page via ASUL’s website: www.asul.us 

For additional information and/or high-resolution photography, please contact:
Cornelia Stumpf
CSCP Consult
PR, Marketing & Creative Services                                                             
www.cscpconsult.com
cornelia@cscpconsult.com
602-628 4934

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Marketing on Steroids: The Relationship between Social Media and Sustainability

Posted by Kimberly Mickelson on August 03, 2010
Green, Marketing/PR / 1 Comment

The following is a guest blog post by Emy Burback, Marketing Manager at Vanir Construction Management, Inc. in Mesa, Arizona. 

Sounds like a case study you might discuss in a 2010 undergraduate psychology class, doesn’t it?  In a way, it is.  We are bombarded with various new terms: social media, sustainability, but what does this mean for marketers in the A/E/C Industry and how does this affect what we do?   

As a marketing professional, I feel as if my brain is on a strategic steroid lately.  I’m constantly challenging myself: How can we differentiate ourselves? How can we sustain growth in this economy? What should we be doing differently to become more valuable to our customers and to our community?  In fact, I’ve experienced a strong learning curve in the changing marketing trends, particularly social media. 

First of all, for other marketers in the room, let me say that: everything you and I know about marketing is still true. (Whew! That’s a relief!)  The marketing mix is simply taking on a different life-form.  While products/services might remain the same, the promotion and packaging resemble more like what we once thought we’d only see on The Jetsons. (Please tell me you’ve seen “The Jetsons.”) How do we effectively incorporate new trends into our marketing strategies?

Over the past few months, I have learned three significant realizations that have helped me re-energize and redirect my strategic brainwaves.  Here are the snapshots I’d like to share with you.

1. The Web is Ever-Changing

Lucid Agency, at the May SMPS “Wild, Wild Web” program, identified the evolution of on-line marketing.  The on-line business model is no longer a two way street from business to consumer. The internet isn’t just used for research and shopping.  It is has changed into a communication platform to seek out personalized interaction with businesses and other consumers.   Advances on the World Wide Web, especially through Social Media channels are shifting the way we engage in conversation, make decisions, and influence buying behavior. The circle of influence is not just friends and family.  It’s the entire social network on and offline.   Once we start seeing the web for what it truly is, we can start taking advantage of the opportunities within to implement our strategic marketing and business goals.  I invite you to check-out some useful resources on Lucid Agency’s website.

2. How Social are you?

“Achieving Social Media Readiness,” a free webcast with the American Marketing Association, described the business approach to social media. If you visit this webcast, you’ll find the presenters gave a roadmap for businesses to follow in achieving social media strongholds.  A few of the key benefits that Social Media brings to businesses are:

  1. Building an avenue to strengthen brand, reputation and trust;
  2. Allowing any form of communication: one-on-one or group interaction;
  3. Engaging in conversations and developing relationships with consumers;
  4. Building loyal interaction;
  5. Influencing the masses.

Social media is real-time, making it a highly effective market research tool.  “Consumers trust other consumers.” Using it as a listening platform, you can learn: What are others saying about you? What do they think of your competition? What aren’t they saying about either of you? Where are the consumers leading the market? This will guide you to making improvements within your business, incorporate strategic promotions and value-added services.

How we use social media as consumers should really guide us on how to use it as businesses.  As the business grows and improves, the business becomes more client-driven and feed-back based. Essentially, the results are the same as traditional marketing, but achieved differently. Social media channels don’t take the place of traditional marketing methods: just augment it.  How do we know what social channels to use? Know your market. Ask your customer what they use.

3. Where does sustainability fit in?

Last week, Lisa Barnard from Brain-Lab presented “XTreme Green Marketing” to SMPS and addressed how marketers can apply sustainability to what they do.  Similar to Social Media, it requires a corporate commitment to be successful.  Marketers can do their best to use environmentally friendly products, but it ultimately needs to be a commitment of the organization.  What is driven into the corporate cultural internally will naturally become a strategic decision-basis for external branding and marketing activities.  Lisa pointed out that corporate social responsibility relates to marketing in “unprecedented levels of:

–      Transparency
–      Authenticity
–      Accountability
–      Stakeholder engagement

  • Engagement is not a fad; it’s the way today’s consumers do business”

In conclusion, what’s the relationship between social media and sustainability when is comes to marketing strategies?

  • Starts from the inside of the organization and works its way out.  The ROI is realized when they are part of the strategic direction.
  • Reaches the masses when effectively incorporated into strategic decisions.
  • People-focused and relationship-based.
  • Creates transparency in our brands.
  • Creates deeper understanding of our customers and what is important to them.
  • Leads to stronger relationships and brand loyalty.
  • Social Media reflects characteristics of sustainable marketing;
  • Social media can be used to communicate our organizations’ social commitments.

As we start to incorporate these concepts into our way of thinking, we’ll be able to create some unique, out-of-the-box marketing strategies that will boost our business and the impact we have in our community.  It’s my hope that, by sharing what I’ve learned, this will be a continued discussion on how marketing professionals in the A/E/C industry can increase the value of our services through these new marketing channels.  For your entertainment, here are a couple of interesting You Tube videos:

Social Media ROI

Social Media Revolution

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