Posted by smpsarizona on June 24, 2014
Construction, Design, Event, Marketing/PR, Organizations / No Comments

2014 Canstruction2014 Canstruction




For more information contact
Jennifer Schaefer or Dawn White
480-748-0656 / 602-418-9948


PHOENIX, AZ – March 5, 2014 – The Arizona chapter of the Society for Marketing Professional Services (SMPS) is hosting the 8th Annual CANSTRUCTION® Design Build Competition, July 19, 2014, through Aug. 1, 2014, at the West Building of the Phoenix Convention Center. All proceeds benefit St. Mary’s Food Bank Alliance.

CANSTRUCTION® is a charity competition to design and build structures made entirely from canned foods. Five person teams comprised of architects, engineers, and contractors come together to design and build a 10 x 10 x 10 structure. In 2013, the event donated 45,341 cans, weighing 42,595 lbs. to St. Mary’s Food Bank Alliance. This donation came from 11 teams of 29 local architecture, engineering and construction firms from the greater Phoenix area.

“Each year the event gets better and better. Just when I think I have seen the best of the Phoenix A/E/C community, the creativity of the firms exceeds my expectations,” said, Jennifer Schaefer, Co-Chair, Henderson Engineers, Inc., Phoenix.

Beginning July 21, the public is encouraged to visit the Convention Center to view these marvelous structures. Ballots will be available to cast your vote for the People’s Choice Award. The structures can be viewed during normal operating hours.

“This is not just an industry event, we encourage the community to participate by coming to the Convention Center to see the displays, vote for their favorite

CANSTRUCTION® and bring a canned food donation for St. Mary’s Food Bank,” said, Dawn White, Co-Chair, It’s All About the Marketing, Phoenix. CANSTRUCTION® is a unique charity which hosts competitions and exhibits showcasing structures made entirely from canned food. Since 1992, CANSTRUCTION® has helped raise over 21 million pounds of food for local hunger relief. CANSTRUCTION® events are held annually in over 150 cities around the world including North and South America, Australia, Europe and Asia.

For more information, including sponsorship opportunities, visit www.smpsarizona.com/canstruction.


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Low-Cost and Free CPSM Continuing Education Credits (CEUs): A Guide to Earning Your CEUs Without Breaking the Bank

Posted by smpsarizona on June 24, 2014
Organizations, Professional Development / No Comments
SMPS Archived Webinars Are Free For CPSM CEUs

SMPS Archived Webinars Are Free For CPSM CEUs

Required by the Society for Professional Services Marketing (SMPS) to obtain fifty (50) Continuing Education Credits (CEUs) per three-year certification period, Certified Professional Services Marketers (CPSMs) are always on the look-out for opportunities to earn credits.  While many marketing professionals’ firms pay for SMPS membership as a benefit; CPSM credits required to recertify every three years frequently fall upon the individual themselves.  Arizona SMPS members should be sure to pay attention to classes such as the quarterly “Client Resource Management:  Herding Cats” user group.  Such groups meet once every three months for an hour and half.  The nominal charge of $10 provides 1.5 CEU credits.  Another very effective way to earn the elusive CEUs (outside of conventions, conferences and monthly programs, which can be costly) is through downloading and watching archived webinars on the SMPS website.  Per Natasha Moussavi, Education Coordinator with SMPS, programs archived over one year are free to CPSMs.  I found this to be mostly true, with only a few issues.  Following the step-by-step process, members must:

1)      Go to SMPS’ national website, www.smps.org.

2)      Five tabs over on the SMPS toolbar, click on EDUCATION.

3)      Choose from the drop down panel:  WEBINARS

4)      On the right hand portion of this screen, under “Webinars”, select “Archived Webinars.”

5)      After watching your webinar, be sure to download, complete and return the CEU credit form to SMPS.

All webinars over a year old are supposed to be free; however, I found this to not always be the case.  For example, if you select “Create and Implement a Strategic Marketing Plan” led by Kelly Laabs from Wespac Construction, the date of March 6, 2008 implies that it is free.  When you add this to your cart though, it only allows the default of CD-ROM purchase.  I have found that any webinars that give this as the only option are not free.  Instead, you should see this option at the bottom: “Online Archive Webinar Recording ($179.00 for SMPS Members, FREE for CPSM Certified Members, $239.00 for Non-Members).  This is what you select, then at the next screen, leave the CD-ROM portion unmarked and the next screen allows you to enter in your CPSM information and to take for free.

I have completed 3 separate webinars and found them very useful.  A key tip is to print the screen handouts prior to completing the webinar.  Not only does this allow you to take notes, as the presenter moves through the slides, but frequently I could hear the presentation, but could not see the slides.  Natasha had me take a “test” with the webinar provider to make sure that my computer had appropriate systems installed.  I passed the test each time and could see the test slides, but could never see the actual presentation slides.  The handout was very useful in keeping up and taking notes.  I also appreciated that with an archived webinar as opposed to LIVE, I could rewind and listen more carefully and closely to important information I was trying to note.

Remember to also download, complete and return to SMPS the CEU credit form for each webinar.  This is what assures that you receive credit for your time.

I highly recommend this method for obtaining additional CEU credits at no cost.  Per SMPS:  For Registration Questions, Call (800) 274-9390. I also spoke and e-mailed directly with Natasha Moussavi, Education Coordinator Natasha@smps.org 1.703.549.6117, x243


Julie Woodman, CPSM | Business Development
PERSHING TECHNOLOGIES, LLC  | www.pershingtech.com
p: 602-821-7611| julie.woodman@pershingtech.com

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Posted by smpsarizona on June 18, 2014
Construction, Event, Marketing/PR / No Comments


Julie Solomon
(480) 348-0100 x 230


2013 SMPS Vendor Expo

2013 SMPS Vendor Expo

Vendor EXPO for Marketers and Business Developers in Arizona’s Building Industry

Special Vendor EXPO for the A/E/C community
to take place June 26th in Phoenix


Phoenix, Ariz. (June 6, 2014)


Some of Arizona’s best printers, caterers, photographers and more will exhibit at an exciting trade show created specifically for the A/E/C community. The second annual SMPS Vendor EXPO will take place Thursday, June 26th 8am-12pm at the Arizona K12 Center’s Professional Learning Center – 99 E. Virginia Ave, Suite 150, Phoenix, AZ 85004.

The open-house style event will feature nearly two dozen exhibitors displaying their products and services to marketers, professionals, and business development staff in architecture, engineering, construction, real estate, and development. The event is free to members of SMPS and their non-member guests.

The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships in the architecture, engineering and construction industries. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.

“We’re thrilled to offer our members and their guests this free Vendor EXPO event for the second year in a row,” said Deirdre Gilmore, President of SMPS. “We’ve gathered some of our favorite vendors – the ones our firms do business with all the time – and look forward to introducing them to members of our A/E/C community that may not know them yet.”

For more information on the SMPS Vendor EXPO, contact Julie Solomon, jsolomon@ccsprojects.com

To register, visit http://www.eventbrite.com/e/smps-vendor-expo-2014-tickets-11781086547?aff=es2&rank=6


About SMPS
Since 1983, The Society for Marketing Professional Services (SMPS) for Arizona has advocated for, educated and connected leaders in the building industry. SMPS is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. SMPS offers a marketing conference, national seminars, awards programs, publications, and educational resources to highlight some of the latest trends in marketing and business development in the design and construction industries. In addition, SMPS Arizona holds educational events and monthly program meetings. For more information, visit http://smpsarizona.org

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Adam Grant’s Three Words You Shouldn’t Say About Yourself

Posted by smpsarizona on May 30, 2014
Marketing/PR, Professional Development / No Comments

As I was reading through this article, I thought about how it applied to Business Development in the AEC Community. I wondered how my firm is perceived.  Are we givers, takers or matchers?  I know we give our all to each and every client.  Do we do that to give or in the hope we get the next project?  Then, are we matchers?  Do we fall into to the taker trap – we took you to lunch,  give me a project?

Adam Grant is an award-winning teacher, researcher, and tenured management professor at Wharton. Recognized as Wharton’s top-rated professor, one of BusinessWeek’s favorite professors, one of the world’s top 40 business professors under 40, and one of Malcolm Gladwell’s favorite social science writers.

Author of GIVE AND TAKE, a New York Times and Wall Street Journal bestselling book that is being translated into more than two dozen languages and has been named one of the best books of 2013 by Amazon, Apple, the Wall Street Journal, and the Financial Times– as well as one of Oprah’s riveting reads, Fortune’s must-read business books, Harvard Business Review’s ideas that shaped management in 2013, Forbes’ most dynamic social innovation initiatives of the year, and the Washington Post’s books every leader should read.



Contributed by Jana Brickey, CPSM, Director of Business Development for Dick and Fristche Design Group and Treasurer of SMPS Arizona.

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May Marketing Council Recap: Refine Your Design

Posted by smpsarizona on May 29, 2014
Design, Marketing/PR, Professional Development / No Comments

May Marketing Council: Refine Your Design

May Marketing Council: Refine Your Design


Owners are receiving more and more proposals, award submittals, and various other marketing materials. So how do you make your company stand out? Niki Blaker, President of AIGA, shared some important design tips and tricks.

Every piece needs to have:

  • Purpose
  • Goals
  • Audience
  • Voice & tone

Visual Hierarchy

  • Contract
  • Repetition
  • Alignment
  • Proximity

Type  Match-Making

  • Stick with two fonts
  • Opposites attract
  • Consider communication goals

Using Color

  • Colors: primary, secondary, tertiary
  • Tints, shades, and tone
  • Groups: warm tones, cool tones, neutrals

Photographic Story Telling

  • Support written content
  • Encompass broader message
  • Contain primary focus, while providing useful content


Very special thanks to our program sponsor Adolfson & Peterson Construction.


Written by:

Cricket Robertson, CPSM

SMPS Arizona Education Director




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