By Jodi Weisberg for the Arizona Builder’s Exchange
Can you make a difference? Yes, you can. Literally—one can at a time.
Canstruction, an international community service project of the design and construction industries to benefit food banks, is kicking off its 2012 competition. The event is run through the local chapter of the Society for Marketing Professionals (SMPS).
Founded in 1992 in New York City, the event is now celebrating its 20th Anniversary. In the last decade, canstruction has spread to almost 200 cities and several foreign countries. It incorporated as a 501(c)(3) in 1998, and became trademarked in 2000.
Jerry Brown, Director of Public Relations for St. Mary’s Food Bank Alliance, said this is an important event for them and among their top 10 largest food drives. “Everyone thinks of us in November and December, but in the Spring, we don’t receive as much food. So this is stuff we can really use!”
Jennifer Schaefer of Henderson Engineering and Maureen Carpenter of Pulice Construction are the co-chairs of this year’s event. They expect 15 teams, up from 10 last year, which means even more food will be donated. “The more food we can raise the better,” said Schaefer. “More teams equals more cans which equals more food. It’s a win-win for everyone.”
Some interesting facts about how Phoenix fared in the 2011 contest:
- Ranked #7 nationally in the amount of cans donated
- More than 56,100 pounds of food donated to St. Mary’s Food Bank Alliance
- Enough food for 47,547 meals
The rules are simple: Five person teams must plan, shop, construct and then tear down their can structures. Teams are comprised of architects, engineers, designers, contractors, and professionals mentoring students, associations or businesses.
St Mary’s Food Bank Alliance helps each team by weighing, wrapping and delivering the cans to the event site each year. “We want the teams to focus on building their structures and not worrying about hauling cans to the site,” said Brown. “We deliver everything on wooden pallets to make things easier for them.”
Among the new teams this year are a group of ASU graduate students in architecture and engineering. With no company backing, the team is looking to use student food cards to purchase their cans.
The event will be held at the Phoenix Convention Center and is open to the public free of charge. The public is invited to watch the teams as they build their structures on March 31, and to view them during the week they remain up, from April 1-7.
If you want to join in on the fun, or just have a desire to give back to the community, contact either Jennifer Schaefer at 602-336-5235, Jennifer.Schaefer@hei-eng.com or Maureen Carpenter at 602-889-1448, Maureen@pulice.com.
“I just want to encourage everyone to come out to this event,” said Brown. “It is unbelievable to see what these teams do and to see the planning, structures, and colors. They are like works of art.”
Sponsorships are still available – see the benefits and levels of sponsorship available here.
In the coming weeks look for a complete list of teams and their theme build. Learn more about it here http://www.phoenixcanstruction.org.





